Diffusion of Innovations

 The innovation that I chose to look at through the lens of the diffusion theory is Netflix. Netflix was one of the first streaming websites and has been the basis for which all streaming sites have copied from. Netflix originally allowed its customers to rent DVD's online and receive them by mail. They later moved fully online and began their online streaming services in 2007. Many people became early adopters of Netflix because they were changing with the times. Netflix single handily put Blockbuster out of business and therefore ended the DVD rental business. As technology started to change so did Netflix. The company was able to keep up with new technological advances and that is why so many people bought into it. The early majority came when Netflix started to release its own original programming, starting with House of Cards. This drew people in and made them want to be apart of what was happening. The late majority came when people realized that DVD's were done for good and that we were entering the age of digital streaming. And the laggards are those who have not caught on to the changing technologies. These tend to be people in the older generations who are less tech savvy and prefer to watch their daytime programming and whatever classic films they still own on DVD's. 

Netflix Impact

There is also an issue of privacy and some people simply do not use any type of online streaming services for the sake of their own privacy. Netflix along with many other social media and streaming sites use your personal information to help better your experience on the app or platform. It is hard to weigh the costs and benefits of a new technology, but when it comes to Netflix I would say that the good outweighs the bad. Netflix has been able to provide millions of people all around the world with their favorite televiosn shows and movies. They have also been able to produce some of their own original shows that have gone on to be huge hits. While they do use your data, they are doing so in a way that benefits you. They look at what you watch and give you recommendations based on that. The information that they are taking from you is not very personal and it helps you in the end. So while Netflix may have its ups and downs I think it remains a very prominent and useful part of our society. 

Comments

Post a Comment

Popular posts from this blog

What I Learned EOTO

Image
 One of the presentations that stood out to me the most was online influencers. Online influencers are a huge part of our society and I feel like they are not talked about enough. The presentation talked about how these online influencers sometimes have a negative effect on young women. This really resonated with me because sometimes it is hard to look at an influencers social media page and compare it to your own. Their whole careers are social media and it is there job to make their lives look as perfect as possible. Social media influencers do almost nothing but somehow still make so much money and have such a hold on us as a society. An influencer could post a video of them lip singing to a song and they could be getting paid upwards of $1,000 just for that one post.  Influencers It makes it hard on regular people to see these influencers doing almost nothing yet getting rewarded for it. The influencer market is only continuing to grow. Tik Tok has led to a huge surge in more onlin
Read more

EOTO #2

Image
News Desert  The poli cy that I chose to research was news deserts. A news desert is a community, either rural or urban, with limited access to credible and comprehensive news and information that feeds democracy at the grassroots level. News deserts have been popping up across the country since the early 2000' s. The t otal number of newspapers in the U.S. went from 8,891 in 2004 to 7,112 in 2018. The numbers have risen significantly since th en. The pandemic and the ensuing recession have greatly accelerated the loss of local news that has been occurring over the past two decades. The issue is not that people don't want to try and save t hese newspapers, it is that there is a serious lack of capitol and funding available to support them. A wide variety of for-profit, nonprofit and publicly funded news organizations have attempted to counter the rise of news deserts but have been unsuccessful. As a result of the pandemic and the changing technology many newspapers have switc
Read more